Director and Founder of ExpressArte London and a cultural producer and ancestral promoter with over 25 years of international experience in business development, marketing, events and festivals production, and management of cultural and community projects across Latin America and Europe. Since 2009, she has been the director and founder of ExpressArte London, a platform dedicated to delivering high-impact artistic and multicultural projects that integrate art, culture, ancestral wisdom, environmental awareness, and social action.

She has been an advisor to Glastonbury Festival for over a decade, supporting the inclusion of Latin American projects and ancestral knowledge in key areas of the festival, including the opening ceremony. Alejandra has also developed and produced her own independent festivals and events mainly in Mexico and the United Kingdom, focused on culture, sustainability, and ancestral traditions.

Through her work, she facilitates Circles of Ancestral Wisdom, creating spaces for collective reflection, healing, and cultural connection in international festival and community settings in different parts of the world. Her mission is to support the unification of spiritual leaders and the respectful expansion of indigenous ancestral wisdom, fostering reconnection to roots, identity, and collective memory.

Her strategic vision had enabled the successful delivery of commercial and social campaigns for private brands and charitable organizations in the United Kingdom, as well as collaborations in Mexico with government bodies and senior business leaders on significant cultural and social initiatives.